Pokemon GO

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Pokemon Go is a free-to-play location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company .It was released in July 2016 for iOS and Android devices.

The game allows players to catch, combat, and train virtual creatures called Pokémon, displayed on device screens as if in the real world. It uses GPS and camera of compatible devices. The game is free-to-play, but it supports in-app purchase of additional game items. An accompanying Bluetooth portable device is planned for future versions, the Pokémon Go Plus, and warns users when Pokémon are nearby.

The game quickly became one of the most widely used smart device apps after launch, surpassing the previous record held by Candy Crush Saga in the United States, and was a blessing to share the value of Nintendo, which owns part of the Pokémon Company. It was hailed by some doctors to potentially improve mental and physical health of the players, but attracted some controversy due to reports that cause accidents and be a public nuisance in some places.


Once you’ve logged into the app for the first time, the player creates his avatar.The player can choose the avatar style, hair, skin and eye color, and can choose from a limited number of outfits. [1] After the avatar has been created, it appears on the player’s current location along with a map of the player’s immediate surroundings. Features of the map include a number PokéStops and Pokémon gym. These are usually located in the installations of public art, historical markers, historic houses, cenotaphs and monuments, public parks and fountains, churches and other items of cultural significance, [2] [3] These sites are repurposed Ingress portals, Niantic former augmented reality games.[4]

As players travel the real world, the avatar moves along the game map.Different Pokémon species living in different parts of the world; e.g. water type Pokemon is generally found near water. [5] When a player encounters a Pokémon, they can view it either in augmented reality (AR) mode or with a live reproduced, generic background. [6] mode uses the camera and gyroscope on the player’s mobile device to display an image of a Pokémon as if it were in the real world. [7] The player can take screenshots of Pokémon they encounter either with or without AR mode. [5]

Unlike other proposals in the Pokemon series, players in the Pokemon Go not fight wild pokemon to fångadem. During a meeting with a wild Pokémon, the player may throw a Poke Ball at it. About Pokémon successfully captured, it will come under the ownership of the player. Factors in the success rate of capture include the right force at the right time and the type of Poke Ball used. After catching a wild Pokémon, the player is dealt two types of in-game currencies: candy and stardust. Candy awarded by a successful catch depends on what the evolutionary chain, a Pokémon belong. A player can use the stardust and candy to raise a Pokémon’s “combat power” (CP). But only sweets needed to develop a Pokémon. Each Pokémon evolutionary tree has its own type of candy that can only be used to develop or level up. The player can also transfer Pokémon back to the Pokémon Professor earn more candy and make room for more Pokémon.[8] The object is to fill entries in Pokédex, comprising a Pokemon reference works by capturing and evolving to obtain the original 151 Pokemon. [9]

All Pokémon is shown with a steady stream. A Pokémon battle power is a rough measure of how strong that Pokémon is in battle. Not all the Pokémon of the same species will have the same CP.Generellt as a player levels up they will capture Pokémon with higher CP. [10]

Players earn experience points for various in-game activities. Players rises in level as they earn experience points. At level five, the player is able to fight on a Pokémon gym and participate in one of three groups (red for Team Valor, which uses Moltres as its mascot, blue for Team Mystic, using Articuno as its mascot, or yellow for Team Instinct employing Zapdos as their mascot) that functions as major factions of Pokemon Go world. If a player enters a Pokémon gym controlled by a player who is not a part of their team, they can challenge the leader to lower the gym is “prestige”. When the prestigious fitness is reduced to zero when the player takes control of the gym and can put up a Pokémon to defend it. Similarly, a law to upgrade the prestige of a gym under their control through battling gym leaders. [5]

Although the game is free-to-play, supports in-app purchase of Poke balls and other objects. [11] On July 14, the players were able to send requests for new Pokéstops and gym to be included in the game. [12] [13]


The concept for the game was conceived in 2014 by Satoru Iwata of Nintendo and Tsunekazu Ishihara of the Pokémon Company as April 1 collaboration with Google, called Pokémon Challenge. [14] Ishihara had been a big fan of the developer Niantic previously augmented reality game Ingress, and saw the game concept that a perfect match for the Pokémon series. [15] Niantic used data from the Preamble to fill the seats for PokéStops and gym in Pokemon Go.[16] In 2015, Ishihara devoted his speech at the game’s announcement 10 September to Iwata, who had died two months earlier. [17] The game’s soundtrack is written by longtime Pokémon series composer, Junichi Masuda, who also helped with some of the game’s design. [18] Among the game’s visual designers, Dennis Hwang, who previously worked at Google and created the logo förGmail. [19]

On March 4, 2016 announced Niantic a Japan-exclusive beta test would begin later that month, allowing players to help refine the game before its full release.The beta test later extended to other countries. [20] On April 7, it was announced that the beta would expand to Australia and New Zealand. [21] Since 16 May, the registrations for the field test was opened to the United States. [22] [23] The test ended June 30 [24]



The Pokemon Go Plus Wibree is a portable device that allows the player to pass the game map without looking at their smart device. [25] When the player is close to a Pokemon or PokéStop vibrates Plus. [25] The player can then press the button to capture Pokémon. The player can not control what they have captured until it is connected to a mobile device or a tablet. [15] It is set to be released sometime in July 2016. [26] The design is a combination of a Poke Ball and the shape on Google Maps pins. [25] Plus, which had a pre-order cost of $ 34.99, [27] was to be listed on eBay for over $ 100 after Amazon, GameStop and the official Pokémon store sold out. [28]

The decision to create the device, rather than creating a smart clock app was to increase the uptake among players for which a smart watch is prohibitively expensive. [29]



The game was released in Australia, New Zealand, and the United States on July 6, 2016. [30] [31] [32] [33] Because of the server strain of high demand for the release, stated Niantic CEO John Hanke to release in most other regions was “break until Niantic was comfortable” fixing issues. [34] [35] Pokemon Go was released in Germany on 13 July [36] in the UK on 14 July, [37] and in Italy, Spain and Portugal on 15 July [38] Pokemon Go was released in Austria, Belgium, Bulgaria, Croatia Cyprus, the Czech Republic and Switzerland, July 16 [39]

At 24 hours after its release, Pokemon Go topped the US App Store’s “Top Grossing” and “free” chart. [40] [41] The game has become the fastest game to top the App Store and Google Play, beating Clash royale. [42] within two days of release, it has been installed on more than 5% of Android devices in the US, according SimilarWeb. [43] July 12, the game became the most active mobile game ever in the United States with 21 million active users, eclipsing Candy Crush Saga’s peak of 20 million. [44] the average daily use of the app on Android devices exceeded Snapchat, tinder, Instagram and Facebook. [45] of July 15, about 1.3 million people play the game in the Netherlands, although the app is not officially released in the country. [46] a week after the game’s release, Australian servers had problems in Sydney, Melbourne and Brisbane because of the game’s popularity. [47]

Investors were buoyed by the response to the first edition of Pokemon Go on July 7, with Nintendo’s share price rose by an initial 10% [48] and in July, 14 shares had risen to as much as 50%. [49] Despite the fact that Nintendo only to own a 33% stake in the Pokémon series and will receive only 30% of the Pokemon Go revenues totaled postrelease share price rise to increase in value of about $ 14.5 billion. [50] Nintendo’s market value increased by US $ 9 billion within 5 days after the release of Pokemon Go. [51] The Financial Times: Investors speculate on Pokemon Go as such, but about the future Nintendo app lets be as successful as the company moves more into the mobile app market, an area in which they were historically reluctant to go into the belief that it would harm their portable console sales. [52] Nintendo plans to release four more smartphone app game in March 2017 and investors pointed out that Pokémon Go showed Nintendo still has some of the “most precious nature of intellectual property in the world” with franchises like Super Mario, The Legend of Zelda, and Metroid. [53] the sharp rise in stocks extended beyond just Nintendo, with First Baking Co., Tomy, TV Tokyo, and Bank of Kyoto everyone sees significant to near record profits. [54]


In South Korea, as well as most other Asian countries, Pokemon Go has not been released yet. [55] Because of a glitch in a small area around Sokcho in the northeastern part of the country the game is playable due to the mapping of Niantic. This part of South Korea is part of North Korea mapping of the game.[56] [57] Many people have taken advantage of the gap to play spelet.Bussbiljetter from the capital Seoul sold out and people living in Sokcho shared information about free Wi-Fi areas for tourists. [58] Players also discovered a gym in Panmunjom, North Korea, along the Korean Demilitarized Zone; However Niantic later removed it from the game. [59]


In China, Google’s services banned by the Great Firewall. Players of Pokemon Go China purchased the Australian App Store -ID and used a GPS spoofing app uses Google services because there are no Pokémon to catch in China. Many Chinese people downloaded a clone called the city of Spirit Go, which was released shortly after the Pokemon Go beta test in Japan. [60]


Pokemon Go got mixed reviews, according to review aggregator Metacritic.Upon release, critics called the experience fun, but noted the game’s technical issues. [62] [63] [67]

Critic praised various aspects of the Pokemon Go. Oscar Dayus (Pocket Gamer) said that the game was an extremely pleasant experience and continued with the “very personal nature to capture Pokémon in your own neighborhood made me smile more than any game has been for many years”. [67] Jeremy Parish (United States gamer) compared the game and its social aspects of a massively multiplayer online game. [68] Reviewers praised the game that makes it possible to promote physical exercise. Terri Schwartz (IGN) said it was “secretly the best exercise app out there” and that it changed his daily walking routine. [69] Patrick Allen (Lifehacker) wrote an article with tips on how to train using avPokémon Go. [70] Julia Belluz (Vox) said it may be the “largest accidental health fad ever” and wrote that one of the results of the game that the developers did not realize was that “it seems to be to get people to move.”[71]

Other critics had a more negative perception of the game, with many of them citing frequent crashes and other technical issues, along with the shallow gameplay. [65] Kallie Plagge (IGN) said that even though the game lacks polish and depth, the overall experience made up for it. [63] Matt Peckham (Time) criticized the game for its frequent crashes. [65] Mike Cosimano (Destructoid) also had big problems with the game and said the original idea had promise, but it was wrongly executed. [61] Kat Brewster (The Guardian) wrote that although she thought the Pokemon Go was not a good game, it was “a great experience”. [64] server problems also received negative press. Miguel Concepcion (GameSpot) said despite him enjoy the game strong social appeal and visual design, “is the first iteration is a buggy mess at all levels” of the game, one of the reasons is the problem that the constant server. [62]


It has been suggested that Pokémon Go the potential to improve mental and physical health of the players who are suffering from depression and social anxiety. [72] [73] [74] According to Kashmira Gander by The Independent, giving the social nature of the game simple ways for those with social anxiety to interact with people of all backgrounds. [73] Many players also reported increased motivation to exercise and improved mood. Dr. John Grohol, founder of Psych Central reported that Pokemon Go was unique in the range of people “express the benefits of playing video games with their real mental health”. [72] According to Grohol facilitates training game and create a “strong reinforcement for people to go out and be more active.” [72] He is also credited premise of the game, social interaction and fun rather than for exercise, as a key factor in its success. [72] in contrast, Professor Daniel Freeman of Oxford University Claimed that clinical studies are required to make definitive claims of psychic benefits of Pokemon Go and other augmented reality games. [73]


The app was criticized for using places like cemeteries and memorials as places to catch Pokémon, [75] including the Auschwitz-Birkenau State Museum, [76] the United States Holocaust Memorial Museum, [77] the national 11 September Memorial & Museum, and Arlington National Cemetery. [78] The game sparked complaints from Dutch företagetProRail, who said that the players had signed their railroad tracks, [79] and fire stations told the players not to hinder their staff by congregating outside. [80] The game’s distribution of PokéStops and gym (derived from ports Ingress, a former science -themed Niantic augmented reality games) have been observed to be less frequent in many minority neighborhoods in a reflection of American demographics. [81] Residents in the Sydney suburb of Rhodes became tired of a large number of players gather in their area, [82] and threw water bombs visiting players. [83]

Some early iOS installed by Pokemon Go requires users to provide the app with full access to their Google accounts, allowing the app “access players’ Gmail-based email, Google Drive based files, photos and videos stored in your Google Photos , and other content to their Google accounts. ” [84] [85] [86] The Pokémon Company and Niantic answered questions, recognizing that the iOS app, at the time, “… improper requests full access permission for the user’s Google account …” [87] [88] A subsequent iOS app update reduced scope of access. [89]

Several police authorities in different countries have issued warnings, some tongue in cheek, for inattentive driving, trespassing, and being targeted by criminals because unaware of their surroundings. [90] [91] Several people have suffered various injuries from accidents related to the game. [92] [93] [94]

On July 16, 2016 servers in the game temporarily went down. A hacking group called “PoodleCorp” claimed that they brought down the servers with a DDoS attack. [95] [96] [97]


The sudden popularity of the game led to several unusual benefits. For example, the game serendipitously enabled players to help catch criminals and to report crimes in progress, [98] [99] [100] [101] and companies have taken advantage of the nearby presence of PokéStops (or their essence PokéStops itself) with simultaneous influx of people. [102] [103] [104] July 15 Owners have added a filter that shows only company that has a Pokéstop nearby. [105] [106] national parks across the United States saw an influx of visitors because of the game, with “hundreds or thousands” of people visiting the National Mall and Memorial Parks in Washington, DC on the weekend after Pokemon Go ‘srelease in the country. [107] Small museums with Pokéstops placed on exhibits also reported increased attendance, such as the McNay Art Museum in San Antonio, Texas, and the Morikami Museum and Japanese Gardens in Boca Raton, Florida.[108] Some plants are considered to buy bait in the game to attract more players to the PokéStops on their property. [108] Charity organizations also tried commitment of actors with animal shelters offer dog walking to people who want to hatch eggs. [109] Wireless provider T-Mobile USA launched an offer of free data for a year for Pokemon Go sessions. [110] [111]

Within a week of its release, the game was create secondary markets for both resell high-level accounts and sales of expert advice from the players. [112] [113]

Shortly after the launch of the game in the US, the number of daily active users surpassed that of Snapchat and Tinder and also approaching the number of Twitter users. [114] The game has been called a “social media phenomenon.” [115] [116] Several universities reported their students using the app. [117] [118] because of the popularity of the game, “Pokemon Theme” from the animated series had an increase in listeners on 630% music streaming platform Spotify during the month of the game’s release. [119]

Eduardo Paes, Mayor of Rio de Janeiro, said he hopes the app will be released in Brazil before the 2016 Olympic Games this summer in the city, [120] and the US presidential candidates, Donald Trump and Hillary Clinton mentioned the app during their 2016 election campaigns. [121] [122]



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  120. Jump up ^ Ayers, Mike. “Pokémon Tracks Get Pokemon Go Bump on Spotify”. The Wall Street Journal. Retrieved July 14, 2016.
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